Post by account_disabled on Mar 7, 2024 14:20:01 GMT 8
Demand generation has always played an important role for companies operating in the B2B sector , especially for those dealing with technology and which must generate interest, often starting from complex products and solutions to communicate and often very long sales cycles. The unexpected and overwhelming scenario that hit us in 2020 overturned all the demand generation strategies known up to that point. Companies have been forced to get involved according to new rules, to reallocate resources and to strategically reconfigure structures with very little notice. Demand generation in the ICT sector 2021: new growth plans and budget priorities The use of digital for the ever-increasing involvement of companies is actually not something new that emerged with the pandemic, but was an element considered marginal compared to in-person events and traditional sector appointments, considered fundamental for demand generation strategies in 'ICT.
This sudden change in the market paradigm, in the balances not only national and European Germany Phone Number but also global, has forced marketing experts to risk new actions. The future of demand generation for 2021 is also based - and above all - on what worked in that moment of courageous race for change. The Demand Generation Benchmark Survey 2021 * , released in the first months of this year, highlighted how priorities have changed with respect to the budgets to be invested , which have moved to the world of digital content (60%), account based marketing ( 61%) and sales (48%). A focus that indicates a progressive attention to the quality of the leads generated rather than the quantity. The objective of demand generation in the ICT sector in 2021 is no longer based only on the massive generation of demand and therefore leads, but above all on opportunities and conversions capable of generating guaranteed revenues .
This is also confirmed by the increasingly integrated communication between the marketing department and the sales department (68% of those interviewed) who, by working in synergy, are able to achieve results more easily. Demand Generation Company Hybrid events: the future of demand generation in the ICT sector According to the most famous and prominent marketing and sales professionals in the B2B sector, interviewed by Demand Gen Report , the future of demand generation and marketing for 2021 and the years to follow will be hybrid events . An innovative configuration of the events we know today, a new way of developing and promoting digital experiences for social rapprochement , which was lost with the need for detachment and distancing.
This sudden change in the market paradigm, in the balances not only national and European Germany Phone Number but also global, has forced marketing experts to risk new actions. The future of demand generation for 2021 is also based - and above all - on what worked in that moment of courageous race for change. The Demand Generation Benchmark Survey 2021 * , released in the first months of this year, highlighted how priorities have changed with respect to the budgets to be invested , which have moved to the world of digital content (60%), account based marketing ( 61%) and sales (48%). A focus that indicates a progressive attention to the quality of the leads generated rather than the quantity. The objective of demand generation in the ICT sector in 2021 is no longer based only on the massive generation of demand and therefore leads, but above all on opportunities and conversions capable of generating guaranteed revenues .
This is also confirmed by the increasingly integrated communication between the marketing department and the sales department (68% of those interviewed) who, by working in synergy, are able to achieve results more easily. Demand Generation Company Hybrid events: the future of demand generation in the ICT sector According to the most famous and prominent marketing and sales professionals in the B2B sector, interviewed by Demand Gen Report , the future of demand generation and marketing for 2021 and the years to follow will be hybrid events . An innovative configuration of the events we know today, a new way of developing and promoting digital experiences for social rapprochement , which was lost with the need for detachment and distancing.