Post by sarkerraihan on Feb 27, 2024 18:45:54 GMT 8
We can say without fear of contradiction that Google Analytics is a necessary tool for a company's marketing activities. Unfortunately not everyone uses it, there are even businesses that haven't even configured it for their website. What are they missing? Tons of useful data! Even those who have activated this platform tend to use it in a limited way. Today you will discover 3 ways to get more information from Google Analytics to improve your communication! 1. CREATE CUSTOM VIEWS When you open an account on Google Analytics and connect a property, a view called “ All Website Data ” is automatically generated . The name is apt: this view collects exactly all the information available about the property.
Do you want to know something specific? Have fun Paraguay Mobile Number List finding it! Jokes aside, the point is that if you want to optimize your workflow you have to limit the data to be analyzed to the data that is really important . Creating a custom view allows you to build the ideal environment to quickly have the information you are interested in available. Additionally, custom views can be used to give access to users who just want to keep tabs on some data . You can create a simple context for them, with appropriate permissions, from which they can draw useful insights without forcing them to navigate the platform. 2. SET UP EVENTS AND GOALS Google Analytics does not automatically provide you with data about events such as clicks, downloads, or video views. However, this data is very relevant : it can help you understand the effectiveness of the positioning of a button, how many people visit your social channels from the company website or if your Content Creation strategy is gathering interest. You can set up events using Google Tag Manager .
Thanks to this integration, you will be able to see much more information on Google Analytics ! The second step is to create goals relevant to your business , ranging from in-depth navigation to sending contact forms. 3. TAKE ADVANTAGE OF REPORT AND ALERT AUTOMATION Reports are a very important part of business marketing activities. Perhaps they are also the most boring or, at least, time-consuming part. So any simplification is welcome! You can create custom reports that are generated by Google Analytics according to specifications defined in advance. Any information of interest to you can be inserted into the report and formatted for an effective presentation! Another very useful feature that you need to take advantage of are alerts. You can customize them to send notifications via email if a specific condition occurs . In general, an alert based on a violent decrease in site traffic is a great way to find out if there is a technical problem! But this approach can be extended to monitoring particular events or during sensitive moments such as timed campaigns.
Do you want to know something specific? Have fun Paraguay Mobile Number List finding it! Jokes aside, the point is that if you want to optimize your workflow you have to limit the data to be analyzed to the data that is really important . Creating a custom view allows you to build the ideal environment to quickly have the information you are interested in available. Additionally, custom views can be used to give access to users who just want to keep tabs on some data . You can create a simple context for them, with appropriate permissions, from which they can draw useful insights without forcing them to navigate the platform. 2. SET UP EVENTS AND GOALS Google Analytics does not automatically provide you with data about events such as clicks, downloads, or video views. However, this data is very relevant : it can help you understand the effectiveness of the positioning of a button, how many people visit your social channels from the company website or if your Content Creation strategy is gathering interest. You can set up events using Google Tag Manager .
Thanks to this integration, you will be able to see much more information on Google Analytics ! The second step is to create goals relevant to your business , ranging from in-depth navigation to sending contact forms. 3. TAKE ADVANTAGE OF REPORT AND ALERT AUTOMATION Reports are a very important part of business marketing activities. Perhaps they are also the most boring or, at least, time-consuming part. So any simplification is welcome! You can create custom reports that are generated by Google Analytics according to specifications defined in advance. Any information of interest to you can be inserted into the report and formatted for an effective presentation! Another very useful feature that you need to take advantage of are alerts. You can customize them to send notifications via email if a specific condition occurs . In general, an alert based on a violent decrease in site traffic is a great way to find out if there is a technical problem! But this approach can be extended to monitoring particular events or during sensitive moments such as timed campaigns.