Post by account_disabled on Feb 19, 2024 16:10:42 GMT 8
Take a look at the results of a split-test that contained a note promoting a 100% privacy guarantee vs. a form with no such information: The funny thing, tests like these are where mental shortcuts can start: just because the results drastically changed in this one instance doesn’t mean that “no-spam guarantees” are dead (that’s a linkbait title for your next CRO piece). Rather, it was perhaps that wording (remember, it’s about optimizing decisions) that threw people off.
In a follow up test, a change in copy showcases that no-spam guarantees are Buy TG Database not in fact dead, but alive and kicking (commence with the counter linkbait headlines): Huzzah! A variety of other tests have shown that the same thing can occur for the highly vaunted tactics of utilizing social proof. Though it’s been pointed about before that having “low” social proof can often result in mistrust from web browsers, what if a company does have a large enough following to warrant social proof? Consider the results that were found via a split-test on the DIYThemes blog, where the sidebar opt-in was split tested to include a basic form and a form with social proof: A 3rd variant was tested that removed the “(it’s Free)” text from the form was included as well, and .
Here were the results: As you can see, Variation 2 (the version without social proof) performed better and actually improved over time, versus the other forms which (marginally) worsened over time and didn’t perform as well as the more basic opt-in form. 2.) Abandoning the 3-Click Rule Another apparently established rule in UX is the three-click rule, which states that users will generally give up on something if it takes longer than three clicks.
In a follow up test, a change in copy showcases that no-spam guarantees are Buy TG Database not in fact dead, but alive and kicking (commence with the counter linkbait headlines): Huzzah! A variety of other tests have shown that the same thing can occur for the highly vaunted tactics of utilizing social proof. Though it’s been pointed about before that having “low” social proof can often result in mistrust from web browsers, what if a company does have a large enough following to warrant social proof? Consider the results that were found via a split-test on the DIYThemes blog, where the sidebar opt-in was split tested to include a basic form and a form with social proof: A 3rd variant was tested that removed the “(it’s Free)” text from the form was included as well, and .
Here were the results: As you can see, Variation 2 (the version without social proof) performed better and actually improved over time, versus the other forms which (marginally) worsened over time and didn’t perform as well as the more basic opt-in form. 2.) Abandoning the 3-Click Rule Another apparently established rule in UX is the three-click rule, which states that users will generally give up on something if it takes longer than three clicks.