Post by account_disabled on Jan 2, 2024 12:20:50 GMT 8
Christmas and New Year's Eve announcements have flooded advertising in recent weeks. On this occasion, it was Facebook that, under its already well-known "More Together" initiative, has continued with the platform's end-of-year announcement . On this occasion the idea has been baptized "Here we are" and is part of the campaign called "A Year to Remember and a Year to Forget" . An action that adds to the compilation of all this atypical advertising that we have been observing since the pandemic came into our lives. The campaign has been developed by the Facebook Creative X team and has been launched on various platforms of the social network . All this to show the balance of an unprecedented year that will conclude a 2020 that will remain in our memory forever. As Adweek reports , Facebook has recognized that its users have come together on its platform to connect, build and find community in some of the most inspiring and creative ways. Facebook recognizes that connections would not have been possible without its social network, and communities would not have flourished in the same way. And all this is precisely what the platform wants to show with its new video, which shows how people have come together after all the challenges.
In this way, the platform takes the opportunity to show in its new production fundraising, learning new hobbies with the help of groups, as well as allowing people to raise their voices. An action that comes after seeing how Phone Number List many other brands have filmed their own pieces by the end of the year. In the case of Facebook, its stories are unique and differentiated because they are realities experienced by its own users. here we are campaña facebook With this video, the action shows the contrast between the loneliness that people have been feeling due to the social distance caused by the health crisis, with the warmth of a digital community. Thus, according to Adweek , the sensation moves from the coldest loneliness to the warmth of a community. "Here We Are" thus becomes the center of these communities that have inclusively and dynamically joined Facebook to turn their backs on the feeling of loneliness that has characterized the pandemic. The focus is on how the social network makes it easier for people to do more things together, even from a distance.The conclusion to this new action by Facebook is that hope still remains and that is why the platform hopes and hopes that 2021 will leave us with a better taste in our mouths. For the platform, strength and perseverance will get us through this situation.
To which he also adds that the power of his brand is based on people and what they can achieve between them . Continue with a feeling of community, even without physical contact and from a distance. DATASHEET Facebook Creative X Lead creatives: Bruno Nakano, Naz Nazli Producers: Malvika Agarwal, Darryl Hagans Program managers: Rachel Greenlee, Courtney Hori Business affairs managers: Sarah Henning, Russ Nadler Creative directors: Jan Jaworski, Garrett Jones Head of creative, Facebook app: Sue Anderson Executive producer: Mallory Gordon Head of program management: Adrienne Walpole Social marketing Consumer product marketing managers: Josephine Lochbaum, Amee Shah Social marketing lead: Jason Bedecarre Director of integrated consumer marketing, Facebook app: Stacy General Vice president, consumer brand and product marketing, Facebook app: Samantha Wu Community managers: Kendra Levy, Chloe Shaughnessy Brand strategy Director, brand foundations, Facebook app: Diego Figueroa Social marketing strategist: Heidi Keel Communications planning and media investment and communications Communications planner: Brenda Lawrence Consumer communications manager: Bjorn Trowery Production: Stink Digital Director: Jones President: Daniel Bergmann Executive producer: Mungo Maclagan Producer: Mark Hall Cinematographer: Chris Westlund Assistant director: Craig Pinckes Projectionist: Daniil Zoryn Postproduction supervisor: Camila Doimo Editor: Rami D’Aguiar Lime Studios Mixer: Joel Waters Assistant mixer.
In this way, the platform takes the opportunity to show in its new production fundraising, learning new hobbies with the help of groups, as well as allowing people to raise their voices. An action that comes after seeing how Phone Number List many other brands have filmed their own pieces by the end of the year. In the case of Facebook, its stories are unique and differentiated because they are realities experienced by its own users. here we are campaña facebook With this video, the action shows the contrast between the loneliness that people have been feeling due to the social distance caused by the health crisis, with the warmth of a digital community. Thus, according to Adweek , the sensation moves from the coldest loneliness to the warmth of a community. "Here We Are" thus becomes the center of these communities that have inclusively and dynamically joined Facebook to turn their backs on the feeling of loneliness that has characterized the pandemic. The focus is on how the social network makes it easier for people to do more things together, even from a distance.The conclusion to this new action by Facebook is that hope still remains and that is why the platform hopes and hopes that 2021 will leave us with a better taste in our mouths. For the platform, strength and perseverance will get us through this situation.
To which he also adds that the power of his brand is based on people and what they can achieve between them . Continue with a feeling of community, even without physical contact and from a distance. DATASHEET Facebook Creative X Lead creatives: Bruno Nakano, Naz Nazli Producers: Malvika Agarwal, Darryl Hagans Program managers: Rachel Greenlee, Courtney Hori Business affairs managers: Sarah Henning, Russ Nadler Creative directors: Jan Jaworski, Garrett Jones Head of creative, Facebook app: Sue Anderson Executive producer: Mallory Gordon Head of program management: Adrienne Walpole Social marketing Consumer product marketing managers: Josephine Lochbaum, Amee Shah Social marketing lead: Jason Bedecarre Director of integrated consumer marketing, Facebook app: Stacy General Vice president, consumer brand and product marketing, Facebook app: Samantha Wu Community managers: Kendra Levy, Chloe Shaughnessy Brand strategy Director, brand foundations, Facebook app: Diego Figueroa Social marketing strategist: Heidi Keel Communications planning and media investment and communications Communications planner: Brenda Lawrence Consumer communications manager: Bjorn Trowery Production: Stink Digital Director: Jones President: Daniel Bergmann Executive producer: Mungo Maclagan Producer: Mark Hall Cinematographer: Chris Westlund Assistant director: Craig Pinckes Projectionist: Daniil Zoryn Postproduction supervisor: Camila Doimo Editor: Rami D’Aguiar Lime Studios Mixer: Joel Waters Assistant mixer.